For A Lincolnshire Christmas Use #LincsConnectChristmas
If you’re wondering who is posting on the hashtag I suggest you have a look today. For a Lincolnshire Christmas use #LincsConnectChristmas on your tweets to reach more local people but don’t forget to search the hashtag too. You’ll find lots of lovely gift ideas there. The hashtag isn’t just for Twitter though; You’ll find posts on Facebook and Instagram too so go to your search bar and type in #LincsConnectChristmas to see what comes up.
A Lincolnshire Christmas
I don’t want to say ‘I told you so’ but…. I told you so way back at the beginning of September! Christmas is coming early this year as people fear uncertain times ahead. Christmas shopping has started early for most people and if you’re a small business who isn’t prepared yet you’re in danger of missing out on your local market. Many people have started (or already finished) Christmas shopping. With that in mind, coupled with the growing numbers of unemployed ‘The Big Boys’ will be putting on some huge discounts in their High Street stores to increase footfall and spending. If you’re a small business and not yet selling your Christmas products you really are in danger of missing out. I’ll say it again “For A Lincolnshire Christmas Use #LincsConnectChristmas” – it’s obviously a seasonal hashtag but the #LincsConnect hashtag is here for you every single day of the year so please feel free to use it.
Shop Online I Lincolnshire And Beyond
Shopping online is set to increase with the multi-nationals gearing up to steal the market. ‘Now’ is the time for the local independent traders to get their offers onto their websites and online shops but don’t expect everyone to find you and buy your products. You have to earn that right! Once you’ve posted your goodies onto your online shop or local High Street shop you need to be working flat out to advertise. Continuous posting on social media will bring sales but not enough. You need to be interacting with people to get them to want your product. Sell, sell, sell doesn’t work on social media! You need to be interacting with your followers and their friends. Your followers know what you do but you need to reach out to new customers if you want to make your advertising work. Online shopping is very attractive in the current viral situation so ‘now’ is the time to get talking and making your social media sites look Christmassy.
Lincolnshire, Regional and National Deliveries
Many items can be posted in the normal way of course but if you have awkward sized gifts you might want to employ a courier. Including the cost of the courier in the sale price of the gift is an ideal way to plan finances so perhaps negotiating with local couriers early will be your best bet.
Travel may be a problem this year so grandparents may want to send a bike to grandchildren by courier. What about plants? Transporting plants by post can be difficult so a courier may be your best option. Negotiating rates early may be a good idea so perhaps now is the time to get it organised.
Don’t forget our local charity shops when you’re shopping this year. Many people have been de-cluttering during the lockdown and charity shops have had a bumper intake of stock. Perhaps now is your chance to grab a bargain while helping out your local community. Many items will be brand new too so it’s always worth popping in.
Help Me, Help You
To help me help you please add a link to this blog in your social media advertising. If you’re talking about Christmas, Christmas gifts, Christmas offers and postage you can add a link to this blog to help explain that you’re trying to compete against ‘the big boys’ but at the same time you’ll be increasing readership if this blog. With that achieved I’ll be able to reach out to more people to help advertise your business. We really can help each other.
Incase You Missed It
During the recent #LincsArtCraftHour sessions we have seen quite a few artists and crafters joining in and showing their gift ideas. Below is a list of some of them so please take a look to see what they have to offer. After all, Christmas ‘is’ coming and I’m sure that you’ll agree that it’s good to support our local traders:
Twitter, Facebook & Etsy/Folksy
Keep a mask on and your hands clean to protect yourself and everyone else around you. Happy shopping and happy selling folks.