Lincolnshire Lockdown V2.0 isn’t what we want but we can work together to turn it to our advantage. If you work with #LincsConnect we can get results together. As the country enters its second Covid-19 lockdown on Thursday 5 November we need a plan. Lincolnshire has been in this situation before and as a result we’re better prepared now. Do you have a plan for Lincolnshire lockdown V2.0? Your first round of plans may have worked well and as a result you’re just needing to make some minor adjustments to keep trading. Perhaps the first lockdown was a disaster for you? As a result you’ve tweaked and manipulated your plan to make it work this time. Good for you, that’s exactly what is needed to keep going.
We all like something that’s ‘free’ but we probably also know that nothing is truly free! Twitter – that’s free! Facebook and Instagram are also free too so where’s the catch? Simple! If you want ‘free’ advertising you’re going to have to invest your time. By investing your time your posts are more likely to be seen and acted upon. Would you like to know how to do it?
Social Media Interaction
I’ve said it many times before; the clue is in the name. ‘Social’ media should be exactly what it says in the title. Actually ‘talk’ to your followers.
There’s a TV advert for a room freshener implying that the character has gone ‘nose blind’. In social media terms, if you post, post, post with no interaction your followers will see your posts but they won’t register in their mind. However, if you ‘talk’ to your followers they’ll remember you as that nice person/business who takes an interest. Obviously talking to your followers doesn’t mean telling them how good you are and what you have to sell them. Instead, you need to show an interest in other people to let them know you care about them. Given time they will ask you what you do and what you have to offer. As a result, you don’t need to do the ‘hard sell’.
Lincolnshire Discount Scheme
Would you be interested in joining a local discount/special offer scheme? A scheme where ‘you’ set your discount level or special offers. As a result it could lead to more people visiting your social media pages and/or shop and buying your products. Shopping in your physical store, website or virtual store could suddenly be more appealing. What if the logo is readily downloadable from social media platforms to be stored on a mobile device ready for use when shopping? Matching the downloaded logo from a smart phone with the logo displayed in your window, on your social media page or website to claim a special offer sounds appealing.
What if the download is free? Surely that would make it even more appealing to the shopper. As a result they try your shop over others because they know there is something in it for them. Store cards sound great but often don’t live up to expectations! What if you offered a 5% discount to customers who present the logo? Perhaps you might prefer to have a special offer on selected items rather than all of your stock. It’ll work for service providers too of course.
Does this discount/offer idea sound good to you? I really need your feedback (positive or negative) before I decide to take the idea forward so please do let me know your thoughts. You can leave a comment at the bottom of this blog or email me at firstname.lastname@example.org
The Mandarin Therapies Covid19 safe treatments will resume after the lockdown
Gift voucher for a Christmas, Valentine or Mothers Day gift are available now.
Call 07966 174878 to book
Help Me, Help You
To help me help you please add a link to this blog in your social media advertising. If you’re talking about Christmas, Christmas gifts, Christmas offers and postage you can add a link to this blog to help explain that you’re trying to compete against ‘the big boys’ but at the same time you’ll be increasing readership of this blog. With that achieved I’ll be able to reach out to more people to help advertise your business. We really can help each other.
Below is a list of some local traders taking part in the #LincsArtCraftHour on Monday lunch times. Please take a look to see what they have to offer. After all, Christmas ‘is’ coming and I’m sure that you’ll agree that it’s good to support our local traders:
As I write this blog (25 September) it’s exactly three months until Christmas. Yes, I’ve said it again …. ‘Christmas’ is coming and Lincolnshire businesses need to be ready for it. I’ve been talking about it for a few weeks and now the BBC have finally caught up with me. Dare I say, if you haven’t started gearing up for Christmas you’re already late to the party! The major shops are gearing up for Christmas NOW with predicted record online sales. To those of you who groaned when I mentioned Christmas I sincerely hope you manage to catch up with the traders who are already planning. The big spending retailers ‘will’ take your market from under you so isn’t it time to get your advertising sorted?
Don’t forget, Christmas ‘is’ coming to Lincolnshire so make sure you’re prepared.
Click on this picture to find out what you’ve been missing on Twitter
Time To Catch Up
You may already know about the Lincolnshire based #LincsArtCraftHour and #LincsConnectChristmas hashtags on twitter but did you know that the hashtags also work on Facebook? Try it today because it’s free and local. Just type in #LincsConnectChristmas to your Facebook search bar to see what and who are there. FREE and it’s LOCAL sounds good so isn’t it time you engaged with the hashtags?
Search for the hashtags on Google, you’ll find that they’ve been ‘trending’ – now ‘that’ really is impressive! Follow the links below to go to the relevant pages for the Lincolnshire people who’ve already started planning and producing fabulous creations for Christmas. The blue links under their logos will take you straight to the relevant pages to make life easier for you too.
Join The List
To have your name added to this list just join in the Twitter hour on Monday lunchtime to qualify. It doesn’t matter if the day or time doesn’t fit in with your schedule because the hashtags are always there and ready for you. Shouldn’t you try it today in when you have a moment? Additionally, if you’d like to have a feature here and a link to your website please talk to me about advertising. The rest is FREE.
Remember, the #ShopLocal hashtag doesn’t work as a medium to get local customers because it’s used so widely around the world. Trust me, ‘I’ invented it! As a result I went on to invented#LincsConnect and can assure you that this hashtag ‘does’ work. After all, it’s truly local to Lincolnshire and our neighbours. You can use and search the#LincsConnect hashtag on Twitter, Facebook and Instagram to find your truly local traders so why not give it a try today?
Christmas ‘is’ coming to Lincolnshire so should.t you be a part of it? #LincsConnect is always here for you.
Christmas is coming so now is the time to order your Lincolnshire Christmas Gift Voucher for that extra special gift. A luxurious Mandarin Therapies bespoke massage from the comfort of your own home. What better way to let someone know how much you care? Call now to book your voucher 07966 174878. Click on the picture to start the video
What are your thoughts on holding more LincsConnect dedicated Twitter hours? Try following the link above to read some of my ideas and perhaps come up with some of your own. The more people interact with these hashtags, the more we will be able to help each other. Give it a try.
If you’re a Lincolnshire blogger and would like to have a link to your blog on here? I’ll be more than happy to hear from you.
Get the Covid-19 App NOW. If you haven’t got it already, click on this picture to go straight to the NHS website that will help you produce the required posters and direct you to the .Gov link to produce your own QR code. It’s easy – even I can do it!
Create A Coronavirus QR Code For Your Venue
Click on this picture to go straight to the relevant .Gov website page
If you are a Lincolnshire business, charity or organisation that has a venue or multiple venues you need to generate a QR Code for visitors to scan using the new Covid-19 App. The QR code will be sent to your email address for you to print and display.
Mobile businesses can still generate a QR code with your home or office address as the location. On arrival ask your client(s) to scan your QR code. The App will scan distances between smartphones and will send an alert to the person or people you have been in contact with if there is a risk of infection. It’s pure voluntary and does rely on people having the App on a smartphone but, as the saying goes, ‘every little helps’. Obviously it isn’t a substitute for keeping a 2m safe distance, washing your hands or wearing a suitable face covering over your mouth and nose but it is another tool to be utilised in the fight against this invisible virus.
Be good to yourself and to others. Keep your distance, keep washing your hands and keep a mask that covers both your nose and mouth with you and wear it as instructed.
Click on the picture to go to the Twitter hashtag. You’ll see lots of local goodies there so give it a try for ‘Shoping made easy in Lincolnshire’
The Funny Thing Is…
Shopping in Lincolnshire with LincsConnect – use Hashtags! Do you find them confusing? Do you use them but don’t know why? The funny thing is that many people don’t really know how to use them so let me try to quickly explain; A hashtag is just a label or name given to a section in a very large database. That’s it! It’s just a database. Every time you write a post and use a hashtag your post will go to the appropriate folder in the database. If you use two hashtags your message will go to two folders in the database. Use #LincsConnect for your shopping and online shopping in Lincolnshire.
Use The Search Bar
To search for your messages just go to the search bar in your chosen social media platform and type in the name of the hashtag. If you do you’ll find your post as well as every other post with the same hashtag. However, be aware that the hashtag is specific to the social media platform you’re using so if you type a message on Twitter you won’t be able to find your post if you search for it on Facebook. The hashtags go to a huge database which is used globally so if you use the hashtag ‘Lincolnshire’ you’ll see what’s been posted for our County. If you search the hashtag ‘LincsConnect’ you’ll find all of the messages that have been using the hashtag in Lincolnshire. However, if you search the hashtag ‘ShopLocal’ and see how many countries are using that hashtag you’ll realise that it is anything but ‘local’.
Choose your hashtags wisely. If you’re trying to get the attention of your local community the #ShopLocal hashtag is no good to you but the #LincsConnect hashtag is very specific to Lincolnshire. For shopping in Lincolnshire with LincsConnect don’t forget to add the hashtag #LincsConnect
At this point you may be wondering what the hashtag has to do with Shopping Made Easy In Lincolnshire? The answer to that is quite simple of course. Using Twitter just type in #LincsArtCraftHour to your search bar to see what local art, craft, sculpture and photographic posts have been included over the last few weeks. You’ll find everything from needlework to paintings, cards and photography and the list is growing steadily. Not only will you find pictures but you’ll also discover links to local Etsy & Folksy shops and Facebook pages too so you really can shop on line while keeping your money in the local economy. It’s a win, win situation don’t you think? To make life even easier for you I’ve included links to the most recent artists & crafters below.
Not on Twitter? Not everyone is of course so if you’re a Facebook user don’t despair because you can still access some of the messages from the local artists by typing in #LincsArtCraftHour to your search bar.
If you’re a Facebook user please don’t despair because you can type in the hashtag #LincsArtCraftHour to the search bar to find everything that’s been posted there. You’ll find several blogs as well as some posts by the local artists. I haven’t tried it on Instagram yet but I can assure you it will be coming.
What’ve You Missed?
Lots of gift ideas have been posted including Christmas decorations and cards but the question really should be ‘who’ have you missed? That’s easy to remedy; You’ll find a list below which includes some contact details too.
Breakfast £3.70, Afternoon Tea £7.50 and 3 course dinners available too. What’s not to like? Why not visit The Eatery, 36 Park Street, Lincoln, Lincolnshire next time you’re in town? Please get in touch first though to book your visit. Just click on the picture to go to the Lincoln Age UK Facebook page or follow them on twitter @ageuklsl It’s all for charity and you get fed at a bargain price too!
The Local List:
Shopping in Lincolnshire with LincsConnect – This list is set to grow and grow so please do make a note to keep checking in to see who else has joined us:
Advert – Shopping In Lincolnshire With LincsConnect
Mandarin Therapies and @MandarinMothers provide a bespoke mobile complementary therapies service throughout the County of Lincolnshire and beyond. Call 07966 174878 to book your appointment today. Click on the picture to go straight to the Mandarin Therapies Facebook page.
AgeUK Lincoln & South Lincoln are a registered charity needing your donations. However, you also have the chance to purchase an inexpensive meal here and be pleased to know that the profits will be going straight to the charity.
Let’s face it, you’re older now than when you first started reading this blog! Age creeps up on us all so it’s nice to know there is a charity here to help us when we need it. If you would like breakfast, afternoon tea or a full meal don’t forget to book your place early. Breakfast starts at 9.30am.
Please go ahead and enjoy yourself but lease also remember to stay safe. Keeping a social 2m distance, regular hand washing and wearing a mask when required will help you, your family, friends and everyone around you.
With the #LincsConnectChristmas hashtag set to go live on 7 Sep the big question is “Will Christmas be any different for you in Lincolnshire this year?”
It’s certainly going to be different for me. Some Christmas traditions will be abandoned completely! Four days in London for festive shopping, to see the lights and to see a show or two…. CANCELLED. Spending lots of money (probably too much) on presents and ‘niceties’ ….. CANCELLED. Pantomime on Christmas Eve…. CANCELLED. Festive Christmas Market….. CANCELLED.
Will visits to different Counties for present deliveries still be allowed or will there be travel restrictions? Christmas parties will certainly be different; A Zoom party may be the best we can expect! On a different note completely, many people will be experiencing their first Christmas without a loved one. With lots of deaths as a result of the pandemic many families have been affected by the sad loss of loved ones.
Christmas Is ‘Not’ Cancelled
I for one have been affected by the virus, both as a casualty and financially. Although some symptoms still linger from the virus I’m grateful that they are minor. Financially I have been hit hard by the virus so a big spending spree this year is most certainly off the agenda. However, some traditions will remain. I’m looking forward to getting the decorations down from the loft and seeing the trees decorated. I’m also looking forward to doing some Christmas shopping (yes, I ‘really do’ enjoy Christmas shopping) even though it’s going to be different this year. I think it’s going to be important to keep in mind that Christmas ‘is’ coming and will be here on 25th December just the same as it is every other year. With that in mind I think it’s going to be even more important this year than any other year to support our local Lincolnshire traders. The temptation may be to ‘go online’ to shop and have the presents delivered but please don’t forget that our local traders supported us throughout the pandemic whenever they could and will be more than happy to help with your shopping needs now. It’s been a very steep learning curve for most but the majority of our local businesses have adapted well to the concept of ‘click and collect’ or home deliveries.
If we are to see our local businesses continue to thrive we need to get behind them more than ever now. The supermarkets had bumper sales during the lock down while most local traders struggled to keep afloat. Our High Street has changed with many big name shops either shedding staff or closing for good. If we are to see our economy grow, ‘now’ is the time to support the smaller shops, markets and sole traders.
The #LincsConnectChristmas hashtag will be live from lunch time on Monday 7 September so I have two very important requests:
2. Please, please, please search the #LincsConnectChristmas hashtag on social media to see what local messages/offers have been posted.
Don’t know how to search a hashtag? Actually, it’s really easy. All you have to do is go to the search bar on your chosen social media platform and type in #LincsConnectChristmas and look at the latest posts. Yes, it ‘is’ that easy!
The Lincolnshire based #LincsConnect#LincsArtCraftHour starts on Monday 7 September so please make a note in your diary to visit the hashtag every Monday from 12.00pm. The hashtag should gain momentum each week and it’ll be an ideal way to shop for local gifts either for Christmas or for any other occasion. In fact, who needs a special occasion? The thing is with art, craft, sculptures, jewellery, decorative furniture and nice things to hang on your wall or put on a shelf, you never know when you’ll find that one single item that really catches your eye and calls out to you in its own special way. Obviously we don’t all like the same things so a diverse array of goodies is what we need and a regular look at the hashtag to see what new items have popped up. Even if you’re not in the market for a new item it’s worth having a look just to help support some local traders by sharing their posts.
More To Come
If there is enough interest I’ll happily include more hashtag hours to help our local traders. How about #LincsAuthorsHour #LincsMarketsHour #LincsGardeningHour ….. What would you like to see? Please take a look at one of my previous blogs to give you some ideas:
Click on the picture or on the blue link to go to the ‘Help Me To Help You’ blog
Help Is At Hand
I touched on the subject of bereavement at the start of the blog but some of you may have found yourselves taking on a carers roll too. If this is you or you know someone who is caring and could do with some support have a look at this checklist from Age UK:
Click on the picture to go straight to the main website and don’t forget that there is always support and advice available from @AgeUKLindsey and @AgeUKNELincs
Mandarin Therapies provides bespoke mobile complementary therapies and injury rehab across Lincolnshire and beyond. NHS, 999 services and Armed Forces are also entitled to 20% discount.
If you would like to have an advert here or provide a guest blog please get in touch.
Don’t forget to wear your mask as directed and wash your hands regularly. We need to keep on top of the hand washing if we are to conquer this virus. Stay safe and look out for your neighbours.
Click on this picture to go straight to the Facebook events page for this exhibition
7 September 2020 – A Very Important Date
Monday 7 September is a very important date for several reasons. The new #LincsArtCraftHour stars at 12.00pm and all Lincolnshire artists, crafters, sculptors, jewellery makers….. are invited to post their promotional messages using ‘two’ hashtags. I’ll explain more a little later but for now, let’s focus on the date. 7 September also sees the launch of the ‘Mel Langton Solo Art Exhibition’ at the Gallery of St. Martin’s in Lincoln ‘and’ it’s the launch of #LincsConnectChristmas too. Yes, I know, you’re probably thinking ‘it’s too early for Christmas’ but the reality is that NOW is the time to start planning and advertising Christmas to raise brand awareness in time for the Christmas season!
The #LincsArtCraftHour will be on Twitter from 12.00pm – 1.00pm every Monday lunchtime from 7 September. The idea behind it is to highlight the talent that we have in the County and to allow you to view what’s on offer. You’ll find everything from cards to jewellery and paintings to sculptures with everything ‘arty’ in between. While many of us are still either reluctant or unable to go shopping on the High Street this weekly hour will give you the opportunity to see what’s on offer. Those posting will be able to include links to their Facebook pages, Twitter accounts, websites and online shops while at the same time showing off their huge talents. ‘Christmas’ is coming but don’t just see this as a virtual shop window for your Christmas shopping. A gift for yourself, a ‘thank you’ card, a birthday gift or even a Mothers Day gift for next year are all possibilities.
Rather than running through all of the information again I’ll let you have a look for yourselves by following this link to the relevant blog: lincsconnect.co.uk/blogs/artcrafthour You’ll also find some info on the Lincs Connect Facebook page too so please have a look to see what you think. I’m still looking for interest in other specialist hours so if you see anything on the LincsArtCraft blog that takes your fancy please let me know. I’ll also be interested to hear if you have any other ideas of course.
Click on the picture to go to the #LincsArtCraftHour blog
Search the #LincsArtCraftHour hashtag to retweet and support others and to do your own free networking either live on the day or later in the week. You can search the hashtag at any time 24/7.
Don’t ‘dump’ a load of tweets on the hashtag in the first couple of minutes (even if they are scheduled tweets) as it won’t look good on you. Make sure your tweets are spread out over the hour.
How To Search The Hashtag
Searching the hashtag may be easier than you think. Simply go to your search bar, type in #LincsArtCraftHour, click search (or enter – depending on what device you are using) then go to ‘Latest’. That’s it! It really is that easy so make sure that we make the hour a success by supporting each other. Finally, don’t forget to let your contacts know too. Obviously the more people we have using, searching and talking about the #LincsArtCraftHour the more likely you are to increase your following and make more sales.
Click on the picture to follow Fiona on Twitter or click on this link to find her on Facebook: @fidunkart
I know I’ve posted this before but it’s worth another mention. I think these painted old maps are an excellent idea. If there was ever a way to bring a map to life, this is it! Why not give Fiona a follow on Twitter or Facebook to see what other delights she has in her portfolio?
Mandarin Therapies provides ‘the’ stress buster you’ve been looking for. Bespoke complementary therapies from the comfort of your own home with full Covid-19 safety certification. Gift vouchers available. Call 07966 174878 to book your appointment. Click the start button to watch the video.
Christmas Is Coming…
Like it or not, love it or hate it, celebrate it or ignore it… It’s still coming and we need to start preparing for it. Consider this scenario: You wan’t to get the spare bedroom plastered and decorated before the relatives come to stay – too late! Many of the tradespeople are already fully booked until after Christmas! That’s just one example but there must be plenty more. Unless you’ve been living on a different planet you can’t have escaped the devastation that Covid-19 has wreaked on local and national businesses. Many are suffering with lost sales since March so if you are going to recoup anything from this shocking year ‘now’ is the time to start planning it. Christmas markets are cancelled across the country and town centres may still be in restricted shopping mode for our safety. NOW is the time to plan your advertising for Christmas. If you don’t, someone else will. If you want to salvage some of your lost selling opportunities, NOW is the time to do it. From 7 September I’ll be starting the #LincsConnectChristmas hashtag so lets all get on board with it and start to plan. After all, its just 124 days to go as I type this blog.
Visit the Louth Age UK website for more information about their charity shop. Your safety is in mind and fundraising for those in need is at heart. Click on the logo for details
Are you a ‘vintage’ fan? If you are I think you’ll like this room in the Louth Age UK Shop. It’s your chance to grab a bargain while supporting a local charity at the same time
Click on the YMCA logo to find out how they serve our community and discover why they need our financial support
YMCA Pop Up furniture and Brik-a-brac shop, The showroom, Tritton Rd, Lincoln. The next dates are 26-29 Aug from 10.00am to 3.00pm. Click on the picture to find them on Twitter
Mandarin Therapies & Mandarin Mothers provide a bespoke mobile service throughout the whole of Lincolnshire and beyond. Call 07966 174878 to book your Covid-19 safe appointment or click on the picture to go to the Mandarin Therapies Facebook page for more info.
Mel has a solo art exhibition in Lincoln starting on 7 Sep at the Gallery At St Martin’s, Lincoln with lots of new original artwork. Entry is FREE and there is no need to book but please be aware that the usual Covid-19 safety rules will apply so don’t forget your mask. The art will be on sale of course and the gallery is happy to take card or cash sales. Click on the picture to find the link for more information
That’s about all for now but please don’t forget to make a note in your diary for the #LincsArtCraftHour on Monday 7 Sep from 12.00pm. Tell your friends too