Social Media Trends
Social Media Trends
Social Media Trends – Does the ever changing face of our society leads us to reassess our social media habits?
It’s been a while since I put pen to paper (or rather, fingers to keyboard) so I thought I ought to post another blog. Despite what many might think, I’m really not a social media guru. In fact, my background is in health and fitness.
Like many others I’ve found social media to be an incredibly useful tool for connecting, advertising and marketing. As a result I’ve become reliant on the platforms to aid my business.
Social Media Trends – Our Favourite Platforms
Until recently my preferred platform was Twitter. However, since it has been under the control of its new owner there has been a market change in the platform. Gone is the ‘fun’. It seems to have been replaced by toxicity and selfishness. It wasn’t too long ago that people (small and large businesses, charities and organisations as well as the general public) used to share experiences and support each other. That has changed now! Many larger companies employ other companies to look after their social media. As a result, the ‘personality’ has been removed from those companies and friendships have been cast aside in favour of ‘posting content’ to get views.
Smaller businesses and charities have followed suite and much of the camaraderie has been lost. Where ‘share and share alike’ used to be the norm, it’s now ‘post, post, post and me, me, me’. It’s sad to see. The question in my mind is ‘why’? Why have so many forgotten the benefits of working closer together and looking after each other that we learned during Covid?
Social Media Trends – Which Platform?
My experience has largely been shaped by Twitter. Facebook works for many people but I personally find the platform very confusing. I have a personal page (mandatory) and three business pages. Linked to those pages is Messenger, Instagram and Threads. When I get a notification telling me that there is a post for me I spend far too long trying to find it! Some of you may have noticed that companies are now using the tag ‘@followers’ on Facebook posts which sends a notification to all followers that there is a message for them. In reality, it’s just a way of pushing an advert to you. Again, the personal touch has been removed.
X – AI capturing
For those of you who didn’t know, X is now using AI to capture and analyse your posts. The information gained is being used to sell on to third party organisations for advertising and goodness knows what else! Huge thanks to Steve (one of my X followers and friends) who highlighted this for me. If you are an X user, here is how you can help to protect yourself against this intrusion:
- Go to your ‘Settings & Privacy’
- Select ‘Privacy & Safety
- Scroll down to and select ‘Grok’
- Turn off the switch and delete previous conversations
- Go to ‘Data Sharing With Business Partners and turn the switch ‘Off’
Threads
In my quest to find a replacement for the toxicity of X I’ve been looking at Threads. Yes, it is a social media platform that is based on ‘chat’ much the same as X. However, it lacks the facilities which are provided on X. There is no facility (at the time of typing this blog) to have group chats based around hashtags. That means there can be no special ‘Hour’ for hobby or group chats. That rules out its usefulness for the #LincsConnect Hour that I run on Monday evenings.
Unfortunately there are no facilities for creating lists either. As a result, it’s not possible to organise followers into trade or location lists. That’s the backbone of #LincsConnect so Threads is a non starter for me.
The Threads App is linked to Instagram. On a positive note, anything posted on Threads can be shared on Instagram. That’s handy but…
Threads, Instagram and Facebook are all owned by Meta. I feel very uncomfortable with the idea of one company controlling all of my social media and having access to all of my information. As we know, ‘information’ is money. I have absolutely no doubt that Meta will be harvesting my information to sell on the open market!
Bluesky
For those of us who have been using social media for some time, we’ll recognise the platform instantly. The reason for its familiarity is because it is run by Jack, the former owner of Twitter.
I signed up to Threads as soon as I heard about it. Unfortunately, in its infancy, it didn’t provide the facilities that I need. However, following some undesirable changes to the X platform I decided to give it another try. I was really pleasantly surprised. The platform is now instantly recognisable as the Twitter of old. All of the facilities that I need for #LincsConnect are in place so I’m now in the process of moving all of my accounts across from X.
Bluesky Security And Privacy
Unlike X, Bluesky prefers to keep its users secure and free from misleading accounts. This used to be the best feature in the old style Twitter. all X followers will know that the current ‘freedom of speech’ has been taken to the extreme so pretty much ‘anything’ is allowed on the platform.
It’s refreshing to see that Bluesky has a more robust reporting system.
Bluesky Feeds
I think I may have become a Bluesky fan!
On the left side of your bio page you’ll see some tabs to help you navigate the site. Click/tap on the ‘# Feeds‘ tab then select the subjects that interest you the most. These feeds will be shown at the top of your page so that you can quickly skip around your chosen subjects at will. It’s a brilliant idea and is certainly worth exploring. Here is an example of the feeds that I’ve selected at the moment. I’ll be adding more as I use the platform more regularly. You’ll notice that there is a search bar towards the bottom of the picture so that you can search for additional subjects that interest you.
My favourite # Feed so far is ‘Only Posts’
Conclusion
Based entirely on my own experiences and requirements my preferred platform is now Bluesky. From what I’ve experienced so far it is very much a ‘personal’ platform. So far I haven’t experienced any professional social media companies trying to turn it into a corporate platform of ‘me, me, me’ posts. I really hope that it stays that way.
If you would like to join me, just follow these links: @MandarinLeisure and @LincsConnect
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Until Next Time…
Further Reading