by admin | Aug 30, 2020 | Antenatal, Aromatherapy, Art, Christmas, Covid-19, Domestic Abuse, Hashtags, Hotel, Lincoln, Lincolnshire, lincolnshire Business, Lincolnshire Heritage, Lincs Connect, Lincs Police, LincsConnect, LincsPolice, Louth, Mandarin, Mandarin Therapies, Massage, Mobile, Museum, Networking, police, Postnatal, Restaurant, Twitter, Vouchers
#EatOutToHelpOut Ends But…
Looking forward to a bright Christmas in Lincolnshire in 2020. The #EatOutToHelpOut scheme officially comes to an end on Bank Holiday Monday 31 August. I sincerely hope it has been a great boost to our local businesses and economies.
Not all of us have been able to take advantage of course as we’ve experienced some serious income deficits during the lockdown period. However, ‘every little helps’ so let’s hope that the Lincolnshire restaurateurs have been able to recoup enough income for them to feel confident to spend more of their money locally.
Recession?
We’ve heard the stories about the recession and possible price rises over the coming months but there are also stories about ‘green shoots’ in the economy. The resilience of the British people to get on with their businesses to make money and pull the economy forward is a key to our success.
There’s much speculation with stories of ‘doom and gloom’ but I think it’s important to remember that many of the stories are literally just ‘stories’ written by journalists (trained or untrained). They may have an agenda unbeknown to us and may even be from a foreign country.
With that in mind, my cup is definitely half full. Focusing on the bright side and being determined to make business work is what I do. I truly believe that we (that’s you and I) are capable of making our businesses successful regardless of the circumstances surrounding us. Do we need help? Do we need to collaborate? Do we need to focus on the good things? Absolutely!
I’m prepared to accept help and advice all day long and I believe it’s one of the keys to success. Knowing when you’re out of your depth and needing help is crucial. As is knowing when to employ an expert to do a job properly. When we work together we can often achieve much more so let’s Keep working and talking to each other.
#LincsConnectChristmas
Use the hashtag to promote your business, charity gift idea or event this Christmas
After a pretty dreadful summer I believe we need to look forward to a bright Lincolnshire Christmas. We don’t know what the future will bring with Covid-19 but we do know that Christmas is coming! Whether you like it or not, celebrate it or not, or even believe in it or not, the fact remains that it will be here on 25 December and we need to be prepared for it. We may not be out partying as we have in previous years but we are resilient enough and creative enough to make it a good celebration.
#LincsConnectChristmas starts on 7 September to coincide with the new #LincsArtCraftHour. Combining the two will give us the opportunity to see what our local talented and creative people have to offer. We’ll have the opportunity to shop early and safely by avoiding the usual Christmas rush because, well, let’s face it, we really don’t know yet if there will be movement and shopping restrictions in place to avoid another Covid-19 wave of destruction.
A Christmas Hamper
In previous years we’ve had a virtual Christmas hamper where we’ve been able to add items of our own or recommend items from other traders. The idea seemed to work well so I think it’ll be a good idea to do it again.
It’s time to start filling the Christmas Hamper…
The hashtag works on Twitter, Facebook and Instagram so let’s start thinking about filling it up with lots of local goodies. Perhaps an example here might be useful. How about these messages:
“I think the #LincsConnectChristmas hamper needs some speciality chocolates. I highly recommend @BonBonLincoln who produce exquisite designer chocolates”
“No #LincsConnectChristmas hamper will be complete without some bespoke Christmas cards by @CardsOfGrimsby”
Adding a picture with each message will soon get the attention of local shoppers and will make the #LincsConnectChristmas hashtag the place to look for local independent Christmas shopping. With your help we can get this hashtag noticed and talked about around Lincolnshire and beyond to turn it into the ‘shop window’ for everyone to see.
A Christmas Meal
With no #EatOutToHelpOut scheme in place hotels, restaurants, cafes and bars will want to advertise their special meals and party events so the #LincsConnectChristmas hashtag is going to be ‘the’ place for them to advertise and I’m sure they’ll appreciate our support.
Let’s Work Together
I’m sure we can make Christmas a huge success but I do think that we will have to work together to achieve it. Am I confident? Absolutely!
Put It In Your Diary
The #LincsConnectChristmas and #LincsArtCraftHour both start on Monday 7 September at noon. Use the hashtags, search the hashtags and tell your friends about the hashtags. They’re here for ‘you’.
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Previous Blogs
To find out more about the #LincsArtCraftHour follow this link to the previous blog:
Community
A message from Supt Paul Timmins of Lincolnshire Police following some sad and tragic deaths on Lincolnshire roads recently:
Click on this picture to open the video in Twitter
Click on this picture to open the video on Facebook
We see far too many road deaths in Lincolnshire so please always ‘be aware’ and don’t become a statistic. We love you just the way you are…. ‘alive’!
Domestic Abuse
Domestic abuse doesn’t have age limits. If you know someone who is suffering call the police today. You’ll find some useful numbers here but if there is an immediate threat of harm call 999.
A Helpful App
Visit your App Store to download this free App to your device
Let’s pretend you’re out walking or have gone for a drive when you come across an accident. You dial 999 to contact the emergency services for help but then you don’t know exactly where you are. You know you’re in the middle of a field or on a country road but you couldn’t direct the emergency services to the incident. I imagine you might feel completely helpless!
I saw a post on Twitter asking the public to download the App What3Words so obviously I did. I didn’t expect to ever have to use it but thought it would be a good ‘insurance policy’ should the unexpected ever happen. I have actually used it though. I was able to give the three words that were displayed on my iPhone screen to the control room who directed the fire service to the field fire that I had discovered on my way home last winter. That’s it! It really is that easy. All you have to do is open the App and you’re immediately given 3 unique words that identify your exact location.
When opening the App you’re given the option to share the 3 words via social media or email or send it directly to one of your contacts so it’s a great way to pass on your location to friends if you are meeting them in town. Typing the three words into the search bar your friends are able to navigate directly to you using the App so as well as being the all important navigation tool in emergencies it’s also a brilliant tool for finding your friends.
Louth Museum
Perhaps you could try out your new What3Words App with your friends. If you’re on your travels why not pop in to Louth Museum? It’s open to the public again and there is no need to book. The museum is over two floors (stair lift available for those who may need it) and you’ll be respectfully requested to wait outside if the museum is full when you arrive. Covid-19 regulations are in place of course so don’t forget your mask. I’ve had a look at the website www.louthmuseum.org.uk and discovered a virtual tour as well as Ruth’s Blog page. I thought you might find this interesting; It’s a factual account of the Lincolnshire floods in Louth on 29 May 1920. Imagine seeing a 2m wall of water heading into town…
Click on the picture to read the blog
Just imagine how useful What3Words would have been in this situation if it had been available then. Technology has certainly moved on at a remarkable pace!
Stay Safe
That’s the blog done for now but if you have something that you would like me to include or would like to advertise please get in touch. Have a lovely Bank Holiday everyone. Look after yourself and look out for your neighbours.
by admin | Aug 23, 2020 | Antenatal, Aromatherapy, Art, Charity, Christmas, Covid-19, Facebook, Lincoln, Lincolnshire, Lincs Connect, LincsConnect, Louth, Mandarin Therapies, Massage, Mobile
The LincsArtCraftHour Is Here:
7 September 2020 – Was A Very Important Date
The LincsArtCraftHour is here! Monday 7 September 2020 was a very important date because it was the first LincsArtCraftHour and it’s here for all Lincolnshire artists and crafters of all genres. All are invited to post promotional messages and network using ‘two’ hashtags.
LincsArtCraftHour
The LincsArtCraftHour is on Twitter from 12.00pm – 1.00pm every Monday lunchtime from 7 September 2020.
The idea behind it is to highlight the talent that we have in the County and to allow you to view what’s on offer. You’ll find everything from cards to jewellery and paintings to sculptures with everything ‘arty’ in between. This weekly hour will give you the opportunity to see what’s on offer and even follow links to local online shopping.
Those posting will be able to include links to their Facebook pages, Twitter accounts, websites and online shops while at the same time showing off their huge talents. ‘Christmas’ is coming (as it does every year) but don’t just see this as a virtual shop window for your Christmas shopping. A gift for yourself, a ‘thank you’ card, a birthday gift or even a Mothers Day gift for next year are all possibilities.
You’ll also find some info on the Lincs Connect Facebook page too so please have a look to see what you think. I’ll also be interested to hear if you have any other ideas of course.
LincsArtCraftHour – How It Works
If you’re posting messages on the #LincsArtCraftHour slot follow these simple steps:
Be sure to have your tweets ready to post (in real time or scheduled) by 12.00pm each Monday
Add a picture (or two) to show what you are advertising
Include a link to your website, Facebook, Instagram or online shop for people to follow
Use the two hashtags #LincsConnect and #LincsArtCraftHour in your tweet
Search the #LincsArtCraftHour hashtag to retweet and support others and to do your own free networking either live on the day or later in the week. You can search the hashtag at any time 24/7.
Don’t ‘dump’ a load of tweets on the hashtag in the first couple of minutes (even if they are scheduled tweets) as it won’t look good on you. Make sure your tweets are spread out over the hour.
How To Search The Hashtag
Searching the hashtag may be easier than you think. Simply go to your search bar, type in #LincsArtCraftHour, click search (or enter – depending on what device you are using) then go to ‘Latest’. That’s it! It really is that easy so make sure that we make the hour a success by supporting each other. To make life even easier, each time you see the hashtag highlighted in blue here, that link will take you straight to the hashtag.
Finally, don’t forget to let your contacts know too. Obviously the more people we have using, searching and talking about the #LincsArtCraftHour the more likely you are to increase your following and make more sales.
LincsArtCraftHour – Old Maps
Click on the picture to follow Fiona on Twitter or click on this link to find her on Facebook: @fidunkart
I know I’ve posted this before but it’s worth another mention. I think these painted old maps are an excellent idea. If there was ever a way to bring a map to life, this is it! Why not give Fiona a follow on Twitter or Facebook to see what other delights she has in her portfolio?
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LincsArtCraftHour – Christmas Is Coming…
Like it or not, love it or hate it, celebrate it or ignore it… It’s still coming and we need to start preparing for it
Many artists and local traders are still suffering with lost sales since March 2020 (Covid) so if you are going to recoup anything from that shocking year ‘now’ is the time to start planning it.
NOW is the time to plan your advertising for Christmas. If you don’t, someone else will. If you want to salvage some of your lost selling opportunities, NOW is the time to do it.
Charity
Visit the Louth Age UK website for more information about their charity shop. Your safety is in mind and fundraising for those in need is at heart. Click on the logo for details
Are you a ‘vintage’ fan? If you are I think you’ll like this room in the Louth Age UK Shop. It’s your chance to grab a bargain while supporting a local charity at the same time
Click on the YMCA logo to find out how they serve our community and discover why they need our financial support
YMCA Pop Up furniture and Brik-a-brac shop, The showroom, Tritton Rd, Lincoln. The next dates are 26-29 Aug from 10.00am to 3.00pm. Click on the picture to find them on Twitter
Advert
Mandarin Therapies & Mandarin Mothers provide a bespoke mobile service throughout the whole of Lincolnshire and beyond. Call 07966 174878 to book your Covid-19 safe appointment or click on the picture to go to the Mandarin Therapies Facebook page for more info.
Mel had a solo art exhibition in Lincoln starting on 7 Sep at the Gallery At St Martin’s, Lincoln with lots of new original artwork. Entry was FREE. The art was on sale of course and the gallery is happy to take card or cash sales. If you would like to know what Mel has planned next click on the picture to find the link for more information.
Additional Blogs By LincsConnect:
That’s about all for now but please don’t forget to make a note in your diary for the #LincsArtCraftHour on Mondays from 12.00pm. Tell your friends too
Stay safe everyone
by admin | Aug 16, 2020 | Advertise, Antenatal, Aromatherapy, Art, Authors, Bands, Beauty, beauty Therapy, Facebook, Food, Garden Centres, Gardening, Grantham, IT, Lincoln, Lincolnshire, Lincs Connect, LincsConnect, Mandarin Therapies, Massage, Mobile, Restaurant, Twitter, Vouchers
LincsConnect has been busy on your behalf and things are set to get even busier. Click on the picture to see what’s been happening… Help me help you in Lincolnshire and beyond
Help Me Help You In Lincolnshire With #LincsConnect
Help me help you in Lincolnshire with #LincsConnect by interacting with the many local users. It can’t have escaped your attention that I’ve been busy on your behalf. #LincsConnect help and support is a given of course with retweets on twitter and posts on Facebook to help promote your business and events. Blogs too of course! I know you appreciate what I do and I appreciate the fact that you share what I’m doing too. I still need you to help me, help you in Lincolnshire though.
#LincsConnect – is here to support all things Lincolnshire but it only works when we work as a team. With 12,500 Twitter followers (steadily growing) I know that your help is working for me too. However, at the risk of sounding cheeky, I still need more help. Working together as a team is even more important than it ever has been. You’re still posting your work using LincsConnect and I’m very grateful. LincsConnect is trying hard to share your work around Lincolnshire, Newark, Retford and Hull but I really need to ask more people to search the hashtag #LincsConnect (on Facebook, Instagram and Twitter) to help share the messages and support each other.
Just imagine, if all 12,500 local followers each searched the #LincsConnect hashtag and shared just one message….!
How Can LincsConnect Help You More?
What else can LincsConnect do for you? Please let me know as I have plans for the account and need to know that it isn’t missing something important.
#LincsArtCraftHour
If you read my last blog you will recall that we have a dedicated weekly hour set aside on Monday lunchtimes to help promote artists, crafters, jewellery designers and sculptors. Please take a look at the link below to refresh your memory:
I had a question for the Artists who join us and those of you who will be looking to see what masterpieces and bargains are on offer: Which hashtag would you prefer? Are you happy with #LincsArtCraftHour or do you think it would be better as #LincsArtCraft hour? The latter is shorter and more general as it can be used at any time while the original idea is very specific to the Monday lunchtime hour. Jointly you chose #LincsArtCraftHour so that is what we have been using for the last two years.
Guest Blogs
Do you have something to say that you would like to have included in the regular #LincsConnect blogs? Please do get in touch if you would like to have your work included as it’s always nice to see you here.
Help me, help you in Lincolnshire and beyond. If you would like to collaborate with your blog here please email me at martin@lincsconnect.co.uk
Help Me, Help You In Lincolnshire With Featured Twitter Hours…
Do you have any featured hours that you would like to see on twitter? How about #LincsAuthors, #LincsMarkets, #LincsConnectJobs #LincsIT, #LincsHousing, #LincsGardening, #LincsCharities #LincsFoodDrink …..? Who do you think should have their own featured hour? The hashtag is here to help you so whether you’re a trader, a charity or a potential customer, I wan’t to make sure that #LincsConnect has something for you. Please do email your suggestions to me at martin@lincsconnect.co.uk Perhaps you would like to host your own #LincsConnect hour? I’m always open to suggestions so please do get in touch. After all, help in Lincolnshire with #LincsConnect is a two way process.
Here To Help
If there is something you need would you like to do a skills swap? Would anyone be interested in a #LincsSwaps hour? An our each week where you can offer your skills to swap for something of equal value? Some of us may be finding finances a little tight at the moment but are willing to trade to get what we need.
Here’s an example: A local restaurant may be in need of leaflets for a local leaflet drop and be willing to swap a meal to the value of £xxx in return for 200 hundred leaflet. That’s just an example of course. The exact figures would have to be agreed privately by the restaurant and the designer/printer but you get the idea I’m sure. Again, if this interests enough people I’ll happily organise it. You’ll need to get in touch though so that I know whether to go ahead with the idea or not. Help in Lincolnshire with #LincsConnect only happens when we work together.
Advertising/Local Discounts
Advertising space is always available on the blog so if you would like a spot here please let me know. I could also arrange a feature with your advert to help highlight your business/organisation. Again, just get in touch to make arrangements. You can email me at martin@lincsconnect.co.uk
Perhaps you have a special offer or would like to offer readers a discount? You could have a voucher on here to share across the County.
Advert
20% discount on Mandarin Leisure services for all NHS, 999 and military members across the County.
Featured Song Of The Week By A Local Artist
Each week I include a local artist, band or choir on twitter to highlight their work and show off the great talents that we have in our county. If you have a favourite band with music on YouTube that you think should be featured please let me know.
All last week I featured Alex Cavan from Grantham with his song ‘Waterfall’. If you would like to hear him just click on the picture below to go straight to his YouTube upload.
To hear Alex singing ‘Waterfall’ just click on the picture and if you would like to follow him on Twitter you’ll find him at @AlexCavanMusic
It’s For You…
The blog is here for you to support everything from the North to South, East and West of the County and bordering towns and villages too. It’s for you and the rest of our community so please, please, please do share this blog and lets see if we can get more people reading it and interacting.
Stay Safe
Stay safe everyone and keep looking out for your neighbours.
by admin | Aug 9, 2020 | Antenatal, Aromatherapy, Art, beauty Therapy, Covid-19, Lincoln, Lincolnshire, Lincs Connect, Lincs Police, LincsConnect, LincsPolice, Mandarin Therapies, Massage, Networking, police, Postnatal
Lincolnshire Art Craft Hour
Join us each Monday on twitter from 12.00pm for the LincsConnect Lincolnshire Art Craft Hour.
Paint On Canvas…
Have you heard about the LincsConnect Lincolnshire Art Craft Hour (#LincsArtCraftHour) yet? It’s twitter based and includes artists and crafters from Lincolnshire, Newark, Retford and Hull. A great place for the experts to meet to show what they do. As a result, it’s a fantastic place to shop too!
What image does ‘art’ bring to mind? If you’ve ever been to The National Gallery you’ll have seen paintings from small to extremely large. However, if you’ve been to Tate Modern you’ll have seen something completely different. Art is about paint on canvas but it’s also much more than that. We can debate good and bad art but what it all boils down to is ‘do I like it’? You can introduce someone new to the LincsConnect Lincolnshire Art Craft hour today.
Who’s The Artist?
It isn’t me! We all have our own talents though (art isn’t mine) so we must be grateful for that. I know what I like as soon as I see it, as a result I set up this hour to showcase the many and varied art forms from our area. We all like different things of course and that’s what makes the hour so appealing. Who is the ‘artist’ then? Well, I believe that it’s the photographer, the jewellery maker, the crafter, the potter… Art isn’t just paint on canvas but without the paint on canvas the art world would’t be complete!
How Do You Find Your Art?
There are many places to find art and in Lincolnshire we are blessed with some fantastic galleries and shops. Social media provides a good platform for art shopping too of course so it’s time to make the most of it. I’ve found some stunning pieces of art on social media so I’ve been able to chat to the artists in real time while shopping. Not every conversation ends in a sale but that doesn’t matter. The conversations help to build a following, the followers have friends, the friends have friends and family… If beauty is in the eye of the beholder, someone somewhere is going to like what the artist is doing. That leads to sales and commissions.
Get Involved with the LincsConnect Lincolnshire Art Craft Hour
If you’re a Twitter user you’ll be familiar with ‘hashtag hours’ which involves every interested person on the planet (or so it seems) interacting about one subject. It usually feels like a frenzy of tweets and conversations. Choose a subject and there will probably be a dedicated hour to it! They are fantastic platforms for networking and getting messages seen but they can be difficult to follow. By the time you’ve seen a post, reacted to it and asked a question you’ll have missed 30 or 40 other posts.
Frenzy Free Lincolnshire Art Craft Hour
I want to remove that ‘frenzy’. A dedicated hour using the #LincsConnect hashtag on Twitter with Lincolnshire artists of all genres posting art, messages, links and special offers. The beauty of the hashtag is that anyone can search it at any time. The #LincsConnect #LincsArtCraftHour is on Monday from 12.00pm – 1.00pm but you can still search through it at any time of the week. In fact, you can search back weeks, months or years! Once the tweet is there, it stays there until the author deletes it. By duplicating the idea onto Facebook I want to include others who don’t use Twitter.
Get Involved
If you’re interested please do get in touch by email so that I can get everything coordinated. You can email me at martin@lincsconnect.co.uk
When?
Every Monday:
From Monday 7 September 2020 between 12.00pm – 1.00pm.
How Will the LincsConnect Lincolnshire Art Craft Hour Work?
Here’s the deal:
It’s FREE!
It will rely on the artists and crafters to post their messages, links, pictures and special offers which MUST include the hashtags #LincsArtCraftHour and #LincsConnect
The hashtag #LincsConnect will automatically post your message to the database for everyone to see. Assume no one is looking for you on the hashtag until YOU tell them to have a look!
Post your messages with the hashtags and tag in your friends. Ask them to help spread the message by telling their friends. This cascade of conversation can quickly get the hashtag seen and used locally. As a result your posts will be seen by more and more people.
Here’s the crucial bit: You ‘must’ search the hashtag during the week to look at the posts and do your free networking. Get into conversations, say something positive, share other peoples posts. The more you share for others, the more likely they are to share for you.
Scheduled Posts
Don’t worry that you aren’t available during the #LincsArtCraftHour because you can schedule your messages in advance to make sure that they hit the hashtag at the right time.
LincsConnect Lincolnshire Art Craft Hour – What’s In It For You?
The posts will be on twitter but I will also do follow up arts blogs. I’ll search the hashtag to see who has been interacting with others and as a ‘thank you’ I’ll highlight the posts in future blogs. I’ll also include links to your websites and social media pages.
What’s In It For Me?
I’ll create paid advertising slots, paid blog links and paid features. The whole process will be time consuming for me so I will need to have some form of recompense for my work. Will it make me a fortune? No! Will it pay my bills? Probably not! I always enjoy helping others though and if I can manage to produce a small income from my efforts, all the better.
Click on the picture to go straight to Daves Facebook page or click on this link @DaveSpherical to find him on Twitter
Dave recently joined me on Twitter and ‘Oh Boy’ he has some stunning pictures for sale. In this day and age where photos are easy to take with our digital mobile phones and editing platforms it’s such a joy to see some truly stunning pictures of nature at its best. This is just one picture of many that Dave has taken and is offering for sale so if you like what you see you should definitely get in touch.
Mel is widely known around the County and beyond and when you see her artwork you’ll understand why. Click on the picture to go straight to her website or click on this link @MelLangtonArt to follow her on Twitter
Mel creates some truly remarkable artwork including bespoke commissions like the one you can see above. I’ve been quietly following Mel on Twitter and can honestly say that her artwork really needs to be seen (and purchased of course).
Click on the picture to go to Ellies Etsy shop or click on this link @ElliesTreasures to follow her on Twitter
Arts and crafts go hand in hand and I’m sure you’ll agree that this hand made key ring really is delightful. You’ll find much more on Ellies Etsy shop page so why not pop over (click on the picture above) to discover more. I certainly don’t think you’ll be disappointed.
Click on this picture to go straight to the Etsy Shop page of Twibell Arts or click on this link @TwibellArts to follow Serena on Twitter. I’ve been following Serena for several years and am always amazed at her talent and versatility. Not only did she paint the picture of this gorgeous cat (commissions welcome) but she also made the decorations in the picture too.
Manipulating an image (in this case ‘two’ images) to make an interesting piece of art is really special. This image of Lincoln High Street was taken by John and blended with an old image to create a piece of art that goes beyond the normal photograph. Click on this picture to go to Johns website or click on this link @jpbphoography to follow him on twitter.
Advertising
If you would like to place an advert on the Lincs Connect blogs please do get in touch. Bloggers can also have links to their blogs here too. Get in touch today if you would like to feature here by contacting me at martin@lincsconnect.co.uk
Advert
Mandarin Therapies and Mandarin Mothers provide bespoke mobile complementary therapies (Covid-19 safe) including Aromatherapy massage, Antenatal, postnatal massage and injury rehabilitation. Click on the picture to go to the website or click on the links above to go to the social media pages
Social
PCC Marc Jones is looking for young people to join the Lincolnshire Commission. It’s an opportunity for young people to help the police better understand their concerns and thoughts.
Click on the picture above to go to the website
See You Soon – At the LincsConnect Lincolnshire Art Craft Hour
That’s it for now but there will be lots more blogs here so please keep the link handy and log in for a quick catchup when you get the chance.
In Case You Missed It
Stay Safe
The rules have’t changed – keep washing our hands as it’s the best way to help control Covid-19
by admin | Jun 25, 2020 | Antenatal, Aromatherapy, Art, Bands, Charity, Covid 19, Covid-19, COVID19, Facebook, Indie Bands, Lincoln, Lincolnshire, lincolnshire Business, Lincs Connect, LincsConnect, Louth, Networking, Online, ShopLocal, Sleaford, Twitter, Website
How to shop local in Lincolnshire
Shop Local In Lincolnshire – follow the # Hashtags
Do hashtags really work? The simple answer here is ‘yes’ and ‘no’!
How many times have you seen posts on social media with the hashtag #ShopLocal on it? As crazy as it may sound, the hashtag really isn’t much use if you’re using it to help people find you. It’s fine as a statement of fact on your post but when you search for it you’ll find that the posts are anything but local. In fact, the posts you’ll find are from all around the world! If you’re expecting people to find your cheese that you produced in Sleaford I strongly suggest you think again! Try using and promoting the #ShopLincs hashtag instead.
When I set up Lincs Connect in 2012 I experimented with several hashtags and names before settling on #LincsConnect. Other examples of my trial hashtags included #ShopLocal (ironically I created this hashtag in January 2011 for use on my @MANDARINLEISURE account but scrapped it because it went global) #SupportLincolnshire #SupportLincolnshireBusiness #SupportLocal #SupportLocalBusiness with the latter being shortened to #SLBiz.
Early research made me realise that the ‘Support…’ hashtags were just too long so people refused to use them. Another reason for scrapping them was because they start with the word ‘Support’. When searching social media for relevant hashtags about Lincolnshire you’ll find that typing the letters ‘Linc’ into the search bar will give you LincsConnect on twitter and Lincs Connect on Facebook in the top three names to visit. Compare that to typing in ‘Support’ which will give you all sorts of connotations from TwitterSupport to a whole host of other national and international business support sites.
It makes sense then that the hashtag to use on your tweets needs to be #LincsConnect as it is at the top of your searches and is truly local to Lincolnshire.
How To Use A Hashtag
If you’re happily adding hashtags to your post but never searching them you’ve truly missed s trick!
Here’s what to do: Type in #LincsConnect in your search bar then press enter. Don’t click on the account @LincsConnect as that’ll take you to the account only which means you’ll miss all the good information. Once your device takes you to the messages on the #LincsConnect timeline you need to look for the ‘Latest’ tab at the top of the Twitter page. If you type #LincsConnect into the search bar on Facebook you’ll need to look for the ‘Posts’ tab at the top of the page (this’ll also show you related Instagram posts).
Once you’ve discovered these pages you’ll realise that there is a huge amount of information, business posts, personal posts, charity posts and requests for help etc etc that are all related to our local area. Try it now to see what you can find. It’s a fantastic way to network and find out what’s going on locally.
Supporting Local In Lincolnshire
How do you support local? Is it as easy as going to the local shops and picking something from the shelves? In case you hadn’t considered it before, let me share some of my ideas about shopping and supporting locals:
- Shop locally – supporting local traders by buying their produce in local shops, garden centres, farm shops and markets
- Online – Many local traders have online shops. A more cost effective way of selling may be via platforms like Etsy shops or even selling directly via social media
- Don’t forget the local charity shops. Dropping off your unwanted items is absolutely crucial but don’t forget they are there to help raise funds for the many worthy causes that otherwise would’t survive without our support. Buying from the shops is absolutely essential if the charities are to survive.
- Social media – Since I’ve been running #LincsConnect I’ve noticed big changes in how people use the various platforms. I’ve noticed a big rise in the professionally run accounts (some companies run several accounts for different clients) and I’ve also noticed the reluctance of many accounts to share anyone else messages or support others. I’ll talk more about these two subjects later.
Obviously there are many other ways to support local businesses, charities and organisation but I’ll focus on my main observations first if that’s OK?
Shop Local In Lincolnshire
Shop local in Lincolnshire – this concept certainly isn’t new. However, during the Covid19 pandemic it became much more important and (thankfully) much more prolific. We know how important our local CoOp, Post office, newsagent and Spar shops are. Many of them are in walking distance (for those who are able) and stock locally produced products.
Perhaps, with the use of ‘people power’ they might be able to stock more local produce to help our economy even further. A polite request from customers or local traders may be all it takes. It’s worth a try! In addition to helping to support local traders (including the shop owners and staff) it must have also come to your attention that during the lockdown there were less emissions, less fossil fuel burned and less litter. All of these positives are good for the planet so let’s see if we can learn the lessons.
If you can’t physically support local businesses you could try supporting them online
Shop Local In Lincolnshire – Online
This isn’t something I ever considered for my own businesses before Covid19 but it is something that I explored during the lockdown. FaceTime and WhatsApp video calling is still a fantastic way to maintain contact with my clients while reducing my fuel usage in my truck. It’s definitely a practice that I’m committed to. During the lockdown I was busy writing blogs and searching for companies who sell online. Some are using Etsy, some use Facebook and others use Twitter.
I’m sure there are other platforms that are equally as good or even better. I haven’t come across them yet but the obvious choice and probably the most popular is direct selling from personal/company websites. Many people have their own eCommerce shop on their website which is easily maintained by the trader and convenient for the customer. If, like me, you’re a bit of a technophobe you’ll be able to find website designers to build a site for you. They’ll even help you with your existing site. If you’d like to get in touch with any designers please feel free to ask me for some suggestions. After all, that is what Lincs ‘Connect’ is for!
Charities
I often include charities in my blogs because I feel they need all the help they can get. I’ve focused on very small, medium and large charities and the one thing that they all have in common is their use of social media. The posts may not raise funds directly but their constant presence certainly helps to raise your awareness of them and they help you to shop local in Lincolnshire.
Share The Love
Looking at the various accounts on social media I often make up my mind whether I should support them or not simply by looking at their posts. The ones who never share anyone else posts, have conversations or try in any way to support anyone else is a big red flag for me.
I find myself asking the question “why should I support them when they don’t support others and are very unlikely to support me?” I’m a big believer in helping others so when I find someone who shows no interest other than to post their own tweets I tend to move on to find someone who is more sociable and supportive.
Buying And Selling
I’ve noticed Fiona @OrigArtPrints on Twitter while searching the #LincsConnect hashtag and really like what she has been painting on old maps. Her main sales come from Craft Fairs but during covid she turned her attention to Facebook and Twitter for her sales. Facebook has been successful but Twitter less so. However, her Twitter account is a good platform for showcasing what she does and for directing people to her Facebook account. It’s important to use more than one platform on social media if you want to increase your client base. It’ll be interesting to see if future sales turn more towards social media and less towards the craft fairs. Only time will tell.
As a consequence of lessons learned during the covid lockdown I’m pleased to see that Fiona has turned her attention to Etsy for her sales too. An online presence is great way to keep customer engagement. I think these paintings on old maps are fabulous. You have to admit, they do bring the map to life. Here is another example:
Shop Local In Lincolnshire – Use Websites, Social Media And YouTube
I’m no expert of course but it appears to me that one of the best ways to find a website (given that you probably didn’t know the sites name or even that you wanted to make a purchase) is through social media. I’ll say that bit again just to clarify, “through ‘social’ media”. Why the emphasis on ‘social’? Because I’ve noticed far too often that many people are using Twitter, Facebook and Instagram to show off their products but don’t realise that they need to talk to followers to get continued engagement and sales.
Put it this way, if you don’t talk to me on social media I’m not likely to notice you! Likewise, if you talk to me but I don’t talk back you’ll soon stop talking to me. Either way, I would be the loser so that’s why it’s always best to be ‘social’ on social media!
While being pre-occupied with social media I almost forgot about YouTube. Surely I can’t be the only person who searches YouTube on a very regular basis for music and information? I do think it’s a great platform for showing your products (you’ll have seen some of my YouTube videos if you’ve been reading my other blogs), courses and skills.
While the social media could drive potential customers to your website the same driving force could apply to your YouTube channel. I sometimes feature a local band on twitter. Invariably I find them on Twitter or Facebook first then either follow a link to their YouTube channel or take a few seconds to search for them in the YouTube search bar.
This band (Saboteurs) from Sleaford have really got my attention . You can follow them on Twitter @sabsbanduk for regular music posts and updates. Alternatively go straight to their website www.saboteursband.co.uk for lots more info and a chance to purchase their albums.
Have a listen to one of their albums by clicking on the YouTube link above.
Shop Local In Lincolnshire With YouTube
YouTube is arguably more useful than Instagram. They are both popular of course and Instagram has a huge customer base. However, YouTube is a constant. When a video is posted on YouTube it’s there to be found at any time until the originator deletes it. Finding a specific post on Instagram is much less easy.
As a shopper it’s easy to go to YouTube to search for what you are looking for. A good video will show you the product before you decide to buy. Subsequently, as the originator of a YouTube post you are able to upload the link to any social media platform or your own website at any time. An uploaded video can be an ongoing advert for many years because the link can be copied and re-posted multiple times.
Uploading a video to YouTube (this one is about Nordic Walking with @MandarinFitness) can be timeless. This video is often posted on Twitter, Facebook and Instagram to help encourage new customers to join the sessions. Simply following the link from the social media platform takes you straight to the advert.
The videos don’t need to be long or even professionally produced. Simply upload a video clip from your smartphone to YouTube then copy the link and post it onto your social media platform.
I hope you’ve found the blog useful. Don’t forget to shop locally wherever possible to support our local traders.
See You Soon…
I hope you like my brief blog about using social media for selling and finding new customers. Please feel free to leave a comment below and share the post with your friends and contacts. Hopefully I’ll see you when I search the #LincsConnect hashtag again soon.
Additional Blogs By LincsConnect:
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