7 September 2020 – A Very Important Date
Monday 7 September is a very important date for several reasons. The new #LincsArtCraftHour stars at 12.00pm and all Lincolnshire artists, crafters, sculptors, jewellery makers….. are invited to post their promotional messages using ‘two’ hashtags. I’ll explain more a little later but for now, let’s focus on the date. 7 September also sees the launch of the ‘Mel Langton Solo Art Exhibition’ at the Gallery of St. Martin’s in Lincoln ‘and’ it’s the launch of #LincsConnectChristmas too. Yes, I know, you’re probably thinking ‘it’s too early for Christmas’ but the reality is that NOW is the time to start planning and advertising Christmas to raise brand awareness in time for the Christmas season!
The #LincsArtCraftHour will be on Twitter from 12.00pm – 1.00pm every Monday lunchtime from 7 September.
The idea behind it is to highlight the talent that we have in the County and to allow you to view what’s on offer. You’ll find everything from cards to jewellery and paintings to sculptures with everything ‘arty’ in between. While many of us are still either reluctant or unable to go shopping on the High Street this weekly hour will give you the opportunity to see what’s on offer.
Those posting will be able to include links to their Facebook pages, Twitter accounts, websites and online shops while at the same time showing off their huge talents. ‘Christmas’ is coming but don’t just see this as a virtual shop window for your Christmas shopping. A gift for yourself, a ‘thank you’ card, a birthday gift or even a Mothers Day gift for next year are all possibilities.
Rather than running through all of the information again I’ll let you have a look for yourselves by following this link to the relevant blog: lincsconnect.co.uk/blogs/artcrafthour You’ll also find some info on the Lincs Connect Facebook page too so please have a look to see what you think. I’m still looking for interest in other specialist hours so if you see anything on the LincsArtCraft blog that takes your fancy please let me know. I’ll also be interested to hear if you have any other ideas of course.
How It Works
If you’re posting messages on the #LincsArtCraftHour slot follow these simple steps:
Be sure to have your tweets ready to post (in real time or scheduled) by 12.00pm on Monday 7 September
Include a picture (or two) to show what you are advertising
Include a link to your website, Facebook, Instagram or online shop for people to follow
Search the #LincsArtCraftHour hashtag to retweet and support others and to do your own free networking either live on the day or later in the week. You can search the hashtag at any time 24/7.
Don’t ‘dump’ a load of tweets on the hashtag in the first couple of minutes (even if they are scheduled tweets) as it won’t look good on you. Make sure your tweets are spread out over the hour.
How To Search The Hashtag
Searching the hashtag may be easier than you think. Simply go to your search bar, type in #LincsArtCraftHour, click search (or enter – depending on what device you are using) then go to ‘Latest’. That’s it! It really is that easy so make sure that we make the hour a success by supporting each other. Finally, don’t forget to let your contacts know too. Obviously the more people we have using, searching and talking about the #LincsArtCraftHour the more likely you are to increase your following and make more sales.
I know I’ve posted this before but it’s worth another mention. I think these painted old maps are an excellent idea. If there was ever a way to bring a map to life, this is it! Why not give Fiona a follow on Twitter or Facebook to see what other delights she has in her portfolio?
Christmas Is Coming…
Like it or not, love it or hate it, celebrate it or ignore it… It’s still coming and we need to start preparing for it.
Consider this scenario: You wan’t to get the spare bedroom plastered and decorated before the relatives come to stay – too late! Many of the tradespeople are already fully booked until after Christmas! That’s just one example but there must be plenty more. Unless you’ve been living on a different planet you can’t have escaped the devastation that Covid-19 has wreaked on local and national businesses.
Many are suffering with lost sales since March so if you are going to recoup anything from this shocking year ‘now’ is the time to start planning it. Christmas markets are cancelled across the country and town centres may still be in restricted shopping mode for our safety. NOW is the time to plan your advertising for Christmas. If you don’t, someone else will. If you want to salvage some of your lost selling opportunities, NOW is the time to do it. From 7 September I’ll be starting the #LincsConnectChristmas hashtag so lets all get on board with it and start to plan. After all, its just 124 days to go as I type this blog.
That’s about all for now but please don’t forget to make a note in your diary for the #LincsArtCraftHour on Monday 7 Sep from 12.00pm. Tell your friends too
Stay safe everyone