The Lincolnshire Blogger

The Lincolnshire Blogger

The Original Lincolnshire Blogger

The original Lincolnshire Blogger (AKA Martin Thomas, ‘Simply Fit’) came to prominence in January 2011 (with the Lincolnshire Blogger concept being born in 2009) and quickly grew in popularity. The dedicated website followed in November 2015.

Initially writing as a columnist in the Lincolnshire Echo, The Target, Retford Times, Horncastle News, Louth Leader, Market Rasen Mail, Weddings Today and a few other newspapers and magazines the theme has always remained the same.  Helping and informing people has, and is still at the top of the agenda for the newspaper and web based blogs and columns.

The Original Lincolnshire Blogger – The Beginnings

Initially the published works began as health and fitness columns with links to local charities, organisations and clubs to help give them a voice in the media.

The first regular column was instigated on 7 September 2011 in The Lincolnshire Echo but prior to that the published writing goes back to November 2009 in my capacity as the sponsor for The Midwife Of The Year (MOTY).  The domain names were established at the same time while waiting for the website to be built.

Here are a couple of my early columns dating back to 2011 and early 2012:

The Lincolnshire Blogger newspaper columns by LincsConnect the Lincolnshire blogger, LincsBlogger

Early Columns


The Lincolnshire Blogger – Moving On

The popularity of my columns soon grew and demand increased as more invitations for writing and radio interviews began to arrive. I wrote articles both as ‘Simply Fit’ and ‘Lincolnshire Blogger’ but the latter didn’t take off properly until 2015.

Fast forward to Covid in 2020. The blogs took on a new focus. The supportive blogs to help and inform people were gratefully received.

The Last Blogs Before Covid

The last Blogs before the pandemic included ‘New Website’ and ‘The New Logo’  with one of the last blogs being an advertising blog for the ‘Comedy Hotspot’ events. Little did I know what was going to happen in just a matter of days after its publication!

Comedy Hotspot in Lincolnshire by LincsConnect the Lincolnshire blogger, LincsBlogger

Little did we know what was to come in just a few days time! If you would like to read one of the last blogs before the Pandemic lockdown just click on this link: Comedy Hotspot

The Lincolnshire Blogger With Covid

It’s ironic that it took a major pandemic to shake me out of my fear of writing blogs.  Everything up until then felt like ‘practice’ for the real thing!

Having contracted Covid the day before lockdown I was quarantined in the house. Luckily my bedroom was next door to my office so as a result  I made use of my time by brushing up on my blogging skills. The writing has always been easy for me. The fear of the technology (along with my dyslexia) had been holding me back.  I find the computer quite easy to use but WordPress (the website & blogging platform) somehow felt extremely difficult.

My first lockdown blog doesn’t look the slickest in the world but it was the start of my ever improving blogging journey. Thank goodness for YouTube tutorials and the help from the local Twitter community.

#LincsConnect by LincsConnect the Lincolnshire blogger, LincsBlogger

“Have We Become Numb” was the first lockdown blog of many. Thankfully they improved over time! Click on the blue link above if you would like to have a look.


Moving Up-To-Date

We faced many challenges during the pandemic and the LincsConnect blogs certainly went a long way towards helping people to navigate their way through it.  Post pandemic blogging helped us through new challenges as many of us were nervous about reverting back to our pre-pandemic lifestyle.  Once again, I did my bit with my blogs to help as many people as possible.

Blogs For Advertising

Rather than becoming ‘old fashioned’, blogging has become even more relevant recently as many people turn away from familiar social media platforms and embrace new ones.  Readership has become very fragmented across the many platforms with ever more confusing sites launching on a regular basis. Twitter has certainly changed (not for the better) and Facebook experiences ever increasing updates which makes it more and more difficult to navigate.  The blog has remained constant and as a result continues to be the perfect advertising medium.


Gala Fireworks on WhatsOnLincs, what's on in Lincolnshire by LincsConnect the Lincolnshire blogger, LincsBlogger

Gala Fireworks used a LincsConnect blog to advertise their event at the Lincolnshire Showground. The blog is extremely useful as it’s much bigger than a standard advert. It contains more information than a standard newspaper editorial yet has a small link that can be easily copied and posted on any social media platform. The link comes with its own advertising picture (of your choice) which can be embedded onto a website as a permanent advert. All in all, it ‘is’ the perfect advertising tool.  Click on the blue link above to see how effective a blog can be for advertising.


Take Your Advertising Forward

Get in touch if you would like to have a blog written for your business, organisation or charity.  It’s ideal for advertising on any platform so contact me if you would like more information.

Alternatively, if you already write your own blogs you can get in touch to chat about sharing links.

LincsConnect the Lincolnshire blogger, LincsBlogger