Confusing? Or should I say #confusing

In reality they are an extremely useful tool.  If you understand how to use them you will quickly realise just how useful and even ‘powerful’ they really are.

Have you ever been frustrated by a company who ignore your letters, emails and tweets? Instead of ‘ranting’ on a tweet simply type your message and include the hashtag #fail at the end.  You will almost certainly get a rapid response! The reason being, ‘anyone’ in the whole world can search the  hashtag files and to have the tag #fail in one of your tweets is really not desirable!

THAT is powerful.  However, they can be very useful in other ways too.  What if you have a special offer at work? Let’s say ‘Widgets are half price for the whole of June’ but only for those who present the special discount code.

Let’s say that the special code is #Widget50.  Now you can see anyone who uses that code on their tweets and you will be able to see who is interested in your special offer.  Just by tapping or clicking on #Widget50 when you are using Twitter you’ll be able to see you clients/potential clients, collate the information and use it for your marketing.

#valentinesday was a useful tag earlier this year but it’s used around the world so wouldn’t be specific to your advertising. Instead you could use your name to identify the tag as your own offer. If your company name is ‘XYZ’ you could have used the hashtag #xyzvalentinesday – you would now have your own tag! Give it a go today.

Create your own hashtag today and see how useful it can be.

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